You just bought a condo at Life Asoke Hype, and now you're staring at your phone trying to figure out what to charge for rent. You check a few listing sites and see studios in your building going for anywhere from 12,000 to 18,000 baht. That's a massive gap. Price too high and your unit sits empty for months, quietly draining money. Price too low and you leave thousands of baht on the table every single month. Getting the number right isn't guesswork. It's a skill, and once you understand the factors at play, you'll price with confidence every time.

Start With What Your Building Actually Commands

Before you look at the broader market, zoom in on your own building. Every condo project in Bangkok has its own micro market. A one bedroom at Ideo Q Sukhumvit 36 near BTS Thong Lo might rent for 18,000 to 25,000 baht depending on floor and view. But a similarly sized unit at Ideo Mobi Sukhumvit, just a few stations down near BTS On Nut, could go for 12,000 to 16,000 baht. Same developer, same branding, very different price points.

Check what other units in your exact building are listed for right now. Then, more importantly, find out what they actually rented for. Listing prices and closing prices are often not the same thing. A landlord might list at 20,000 but accept 17,000 after the unit sits vacant for six weeks. Talk to your juristic office. Talk to agents who work your building regularly. The real transaction data is what matters.

If three studios in your building just rented between 13,000 and 14,500 baht in the past two months, that's your realistic range. Listing yours at 17,000 because you "feel" it's worth more is a recipe for vacancy.

Location Premiums Are Real, But They Have Limits

Everyone knows that BTS proximity drives rent in Bangkok. A condo within 200 meters of BTS Ari or BTS Phrom Phong will always command higher rent than one that requires a motorcycle taxi ride from the nearest station. But the premium has a ceiling, and tenants know it.

Here's an example. A two bedroom unit at Noble Remix on Sukhumvit Soi 36, right at BTS Thong Lo, can pull 35,000 to 45,000 baht per month. Walk 800 meters deeper into Soi 36 to a smaller project, and a similar sized unit might go for 22,000 to 28,000 baht. The location premium is roughly 30 to 40 percent, not double. Tenants, especially expats, will do the math. They know exactly how much convenience is worth to them.

Also consider what's around your building. A condo near MRT Phra Ram 9 with a Tops Market downstairs and a hospital within walking distance carries more everyday value than one near a quieter station like MRT Huai Khwang with fewer amenities nearby. Factor that in when you set your rate.

Furnishing and Condition Can Make or Break Your Price

In Bangkok's rental market, most condos come furnished. That's the baseline expectation. But there's a huge difference between "furnished" and "well furnished." A unit at The Base Park West near BTS On Nut with a saggy mattress, a wobbly IKEA desk, and mismatched curtains will struggle at 11,000 baht. Spend 15,000 to 20,000 baht upgrading the mattress, adding proper blackout curtains, and putting in a decent microwave, and you can confidently list at 13,000 to 14,000 baht. That upgrade pays for itself in under three months.

Condition matters just as much. A freshly painted unit with clean grout and no water stains on the ceiling photographs better, shows better, and rents faster. Tenants browsing listings on their phones make snap judgments in seconds. If your photos look tired, they scroll past. If the unit looks clean and bright, they inquire.

One landlord I know at Lumpini Suite Sukhumvit 41 spent about 30,000 baht on a deep clean, new bedding, and a small balcony setup with plants and a cafe table. She bumped her rent from 16,000 to 19,000 baht and found a tenant within a week. Smart spending on presentation has real returns.

Understand Seasonal Patterns and Vacancy Cost

Bangkok's rental market has a rhythm. The busiest months for new leases tend to be January through March and August through October. These windows align with corporate relocations, international school calendars, and the influx of long stay visitors escaping winter. If your lease is ending in May or June, you might face a slower market with fewer qualified tenants searching.

This matters for pricing because vacancy is expensive. If your condo rents for 15,000 baht per month and sits empty for two months because you overpriced it by 2,000 baht, you've lost 30,000 baht. You would have been better off pricing at 13,000 from day one. Every empty month is a month of common area fees, electricity base charges, and zero income.

A good rule of thumb: if you haven't received serious inquiries within the first two weeks of listing, your price is probably too high. Drop it by 5 to 10 percent and see what happens. The market is telling you something. Listen to it.

Don't Forget to Factor in Agent Fees and Platform Costs

Most Bangkok landlords pay a one month commission to the agent who brings the tenant. On a 20,000 baht unit with a one year lease, that commission eats roughly 8 percent of your annual gross rental income. If your tenant only stays six months, that percentage doubles. Factor this into your pricing strategy and your expectations for net yield.

Some landlords try to avoid commissions by listing directly on Facebook groups or LINE communities. That can work, but it takes time, effort, and a willingness to deal with a flood of low quality inquiries. Others use platforms that streamline the process and reduce the back and forth.

Pricing your Bangkok condo well isn't about picking a number and hoping for the best. It's about understanding your building, your neighborhood, your competition, and your costs. Get those factors right, and you'll find a tenant faster, earn more consistently, and avoid the stress of a unit sitting empty month after month. If you want a data driven starting point for your condo's rental value, Superagent at superagent.co can help you see what similar units in your area are actually renting for right now.